Adeleke Nafisa focuses on building marketing and communication systems that connect products to visibility, demand, pipeline, and business growth. At Fabcom Structural Ltd., she leads Marketing, Branding, and Communications across multiple roofing and construction product brands, overseeing brand positioning, content marketing, digital campaigns, paid campaigns, event and field marketing, marketing strategy, partnerships, customer communication, and sales enablement initiatives. Her work connects marketing directly to commercial outcomes by aligning product positioning, demand generation, customer engagement, and sales support. She is actively involved in campaign strategy, lead generation, paid advertising, SEO, content development, market activations, events, partnerships, and growth-focused communication within the building materials and construction industry.