Sales Director (Roofing) – Hiring Now in Lagos & Ogun

Location: Lagos and Ogun State, Nigeria
Department: Sales
Reports to: Managing Director / Head of Sales

Overview

Fabcom Structural is seeking a highly capable and experienced Sales Director to lead our roofing and structural product lines (including stone-coated roofing, zinc sheets, solar roofing, long span steel etc.) in Lagos and Ogun. As a brand with recent additions (e.g., SolarStone, stone-coated roof tiles), you will be instrumental in building market share, guiding the sales team, and establishing strong relationships with contractors, developers, government agencies, and other key stakeholders.

Key Responsibilities

1. Sales Strategy & Planning
   • Develop and execute a comprehensive sales strategy for Lagos & Ogun that aligns with Fabcom Structural objectives (growth, profitability, market leadership).
   • Forecast sales targets, set budgets, monitor performance, and adjust strategy as needed.
2. Team Leadership & Development
   • Lead, mentor, and manage the sales team (both inside and field sales) to meet sales targets, ensuring high levels of motivation and performance.
   • Recruit new sales talent as needed. Provide ongoing training, coaching, and performance reviews.
3. Market & Customer Development
   • Build and maintain strong relationships with large construction companies, government departments, architects, contractors, developers, dealers, and distributors.
   • Identify new business opportunities and channels for expansion within Lagos, Ogun, and potentially neighboring states.
4. Product & Technical Expertise
   • Understand and articulate the features, quality, durability, and value propositions of all roofing and structural products (stone-coated roofing tiles, solar roofing sheets, zinc roofing, etc.).
   • Work closely with product development / engineering to provide feedback from the field; help shape product features, pricing, and value messaging based on customer needs.
5. Competitor & Market Intelligence
   • Monitor competitor activities, market trends, and customer behavior. Stay informed about local climate impacts, standards, regulations affecting roofing and construction materials.
   • Use insights to position Fabcom’s offerings effectively, differentiate in terms of durability, quality, cost over time, warranty, and aesthetic appeal.
6. Budgeting, Reporting & Metrics
   • Set sales targets (monthly, quarterly, annual), define KPIs (e.g. revenue, market share, inquiry conversion rate, customer acquisition cost).
   • Provide regular reports and analyses to senior management. Review performance and make recommendations for improvement.
7. Collaboration & Cross-Functional Work
   • Work closely with Marketing & Communications to ensure sales messaging, collateral, and product launch campaigns are well supported.
   • Ensure customer feedback loops are captured (maintenance issues, durability concerns, aesthetics, etc.).

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Engineering, or related field. Master’s (MBA) is a plus.
• Minimum 5 years of proven sales leadership experience, preferably in the building materials / roofing / steel / construction products sector.
• Demonstrated track record of achieving and exceeding revenue targets and driving growth in competitive markets.
• Experience managing sizeable teams (preferably 5-15 sales personnel or more), including field and inside sales.
• Strong network in the construction industry in Lagos, Ogun, and/or other major regions: contractors, developers, government procurement.
• Excellent negotiation, communication, and leadership skills.
• Analytical mindset: ability to interpret sales data, market intelligence, and adapt strategy accordingly.
• Willingness to travel locally as required (site visits, client meetings, distribution partners).